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How Bautomate’s AI-Driven Automation Reduced Errors by 80%, Overcame Fragmented Systems and Manual Processes in Freight Forwarding

How Bautomate’s AI-Driven Automation Reduced Errors by 80%, Overcame Fragmented Systems and Manual Processes in Freight Forwarding

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A leading global freight forwarder and logistics provider based in Malaysia, renowned for its expertise in air and ocean freight, warehousing, transportation management, and customs clearance. The client prides itself on delivering exceptional customer service, cost-efficiency, and a strong commitment to sustainability. They approached Bautomate to leverage advanced automation technologies to enhance their operational efficiency, customer experience, and scalability in the ever-evolving logistics sector.

Business Challenges

The client faced several challenges that impacted growth and operational performance:

  • Scattered Communication: Inquiries arriving through emails, WhatsApp, and web forms made it difficult to manage and track effectively, leading to delays and missed opportunities.
  • Manual Data Entry: The process of creating bookings and filing Shipping Instructions (SI) involved repetitive manual entry, consuming unnecessary time and effort.
  • Fragmented Systems & Poor Visibility: Integration issues between CRM and ERP systems resulted in scattered data, increasing compliance risks and slowing decision-making.
  • Slow Pricing & Quotation Process: Manual pricing checks, Excel spreadsheets, and disconnected communication channels slowed down the pricing and quotation process, leading to delayed responses.

Bautomate’s Solutions

Bautomate implemented an AI and RPA-driven automation system that streamlined the client’s Enquiry-to-BOL workflow. Key solutions include:

  • Automated Multi-Channel Inquiry Management: Streamlined inquiry capture and response across email, WhatsApp, and web forms.
  • AI-Powered Pricing & RPA Integration: Automated real-time carrier rates and quote generation.
  • Smart Quotation Portal: Facilitated seamless customer negotiations and quote approval.
  • Document Management & RPA-Based Filing: Automated document collection, verification, and booking filing.
  • CRM Integration: Unified view for better tracking and customer management.
  • Automated SI Filing & B/L Reconciliation: Bots validated and reconciled shipping instructions with Bill of Lading records.

Impacts

Operational Efficiency
0 %
Manual Error Reduction
0 %
Transparency & Visibility
0 %
ROI
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    Recommendations

    • Integrate Systems: Ensure seamless data flow by integrating Bautomate with your ERP, CRM, and TMS for better visibility and decision-making.
    • Use Real-Time Tracking: Leverage real-time tracking to enhance transparency, improve customer communication, and manage expectations effectively.
    • Optimize Pricing: Utilize AI-powered tools for quicker and more accurate pricing and quotation generation.
    • Boost Customer Collaboration: Use the Smart Quotation Portal to facilitate direct customer negotiations and approvals, improving relationships and turnaround times.
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